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Your little ones want some colors and sparkles, but you're not ready to let them ruin their young, delicate skin with cheap makeup filled with arti...

GUND Baby is proud to introduce Peeki, the peek-a-boo puppy! This innovative, oh-so-cute spotted puppy is the latest addition to the GUND Baby anim...

Step into a world where pets are here to play and creativity knows no bounds. With the MAGNA-TILES Pet Playhouse, kids can build the ultimate pet p...

The OOLY x Peanuts Coloring Activity & Sticker Kit is a must-have coloring kit for kids who love Snoopy, Charlie Brown, and the Peanuts gang! T...

Get ready to rev up the fun with the Jelly Blox™ Vroom! Truck Kit. This exciting kit includes 35 vibrant Jelly Blox pieces, providing endless possi...

Meet your new cuddly companion—Poppie, the super soft pygmy hippo from Douglas. With her adorable features and plush softness, she’s perfect for sn...

Step into the world of Strawberry Shortcake and friends with Crazy Aaron’s® Strawberry Shortcake SCENTsory Putty®. This velvety soft putty smells j...

Captivate their senses, nurture their wonder! Everyone’s favorite Calm Down Bottle now comes in a mini baby-friendly size! The Baby Calm Down Bottl...

Squeezable plush toys packed with laugh-out-loud fun!Get ready to giggle, squeal, and gas up the room (in a good way). These 16 inch mischievous pl...

  Add some sparkle to your life with the NeeDoh Groovy Jewel! This dazzling fidget toy offers sensory satisfaction with its unique gel filling. Squ...

Tim’s here to make your day brighter!  Meet Tim, the sweetest dog with an adorably round muzzle and soft, floppy ears! Tim is a loyal and playful c...

Tim’s here to make your day brighter!  Meet Tim, the sweetest dog with an adorably round muzzle and soft, floppy ears! Tim is a loyal and playful c...

Brighten your child’s world with our Rainbow Bright Watercolor Crayon Set! This set includes 12 vibrant, easy-to-use watercolor crayons and two ref...

An adorable jewelry box, perfect for keeping your important treasures safe! Covered in Unicorns, Rainbows, Fairies and more. Open the lid to reveal...

Wow…a SCENTED and SECRET diary. This Rainbow Fairy themed secret diary smells of strawberries. Simply scratch the cover and you will reveal the sce...

One of our best selling products, children can’t get enough of our super cute tin tea sets! Have a tea party with the fairies and fun woodland anim...

The Noble Knight is the protector of the king. He is the most noble and selfless knight in all the kingdom, which is why he has the most important ...

Have fun on the go with this Magnetic Race Game! With a tri-fold magnetic board and 6 magnetic play pieces, this game is perfect for quick play ses...

Douglas Spunky Hedgehog with Devil HornsSpunky the Hedgehog is bringing mischief to Halloween night! Decked out with bright red devil horns and a c...

The Sky Blue Terrace Gift set dollhouse playset is a three floor home with a balcony to look out over Calico Village! The three-story home has move...

Bedtime is fun with this set that includes the Chocolate Rabbit girl and cradled baby with a baby gym and matching accessories.The adorable baby gy...

Sweeten up playtime by ordering, assembling, displaying, and gifting deliciously fun pretend play candy treats. The Melissa & Doug Wooden Choco...

A beautiful tint to brighten up your smile? Any day. But lead on your lips? NO WAY! Let your natural beauty shine! Lovingly created to offer a safe...

Add some sparkle to your creations with the Switch-Eroo Sparkle Glittery Color Changing Markers! This set of 12 color changing markers combines vib...